Each of us in our design class collaborated with 4-5 culinary majors at my university to conceptualize and brand a restaurant. My group's idea was a barbecue joint featuring a nice sized arcade with its own identity (the Pixel Pit). The elements we created to complete a set of promotional materials were a logo for both the restaurant and the arcade, stationery, a full bi-fold menu, postcards, billboard ads, a website mockup, and a short television commercial, which
can be viewed on YouTube.